Pastels and Pantone | SF Summers

IMG_3015

What’s good?! I’ve missed blogging, did you miss me too? It’s been a summery few weeks and I just got back from a short vacation to the east coast – Boston (first time) and New York (third time). I loved both and was lucky to have had sunny, warm days for most of the trip. Thoroughly enjoyed playing tourist and catching up with some old friends, and loved feeling surprisingly patriotic. I don’t think I’ve ever felt more American than on this trip (in a good way!). Maybe it was all the historical landmarks, American flags, and brownstone and accents we encountered.

IMG_3016

But, it’s back to real life in California. I’ve lived in the Bay Area for the majority of my life and I still don’t understand why San Francisco is so foggy and cold in the summers. Instead of dresses and shorts, I have to stick with outfits like this to keep myself warm. Brrr.

IMG_2985

If I can’t wear summer clothes, at least I can wear light colors right? I find myself more and more drawn to pastels and realized that my outfit corresponds to Pantone’s Color(s) of the Year 2016 – Rose Quartz and Serenity.

If you’re not familiar, Pantone is this company that creates a kind of universal color standard used by a variety of different industries. By the way, this was fascinating to me when I first learned about Pantone through working with creatives. Basically, in order to communicate colors, people use the pantone codes. For instance, I may think of the color red, but how can you know what exactly I mean by red without a visual reference, and how can you remember that specific shade of red without the Pantone number? Impossible!

You may not think this is a big deal, but brand colors are foundational to brand image and experience. Like, you’d be confused if one day Facebook started using a different shade of blue. It would be weird, right?

Anyway, Pantone also releases its Color of the Year at the beginning of each year, and many fashion brands and beauty brands follow suit by creating collections around these colors. Don’t you feel like you’ve seen a baby blue and baby pink revival? It’s because of PANTONE.

Have fun with your colors this season, my friends!

xo

Trace

Facebook | Instagram | Youtube

 

2 thoughts

  1. oh my, thank you for explaining Pantone. I’d been seeing it around thinking people were talking about PantEne, and just never bothered to look it up! Your blazer is awesome!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s